Shot by Li Qian and Ke Jiayun. Edited by Li Qian. Subtitles by Li Qian and Lu Feiran.

With a new regulation taking effect this December, Shanghai shops are encouraged to get creative with their signage. The result, is more neon, vintage and art adorning the streets, giving the city some extra flare. Let's see what some of the city's residents have to say about it.

Click here to see the full story: A sign of the times? Giving storefronts a more distinctive look