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Green Carpet Fashion Awards to premiere in October
By:Zheng Qian  |  From:english.eastday.com  |  2020-09-07 09:25

Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, revealed the pioneering 2020 edition of the Green Carpet Fashion Awards (GCFAs) on September 3. The awards will be shown by broadcaster Sky on October 10 with a special world premiere during Shanghai Fashion Week to be held on the same day.

This year’s extraordinary edition will centre around the theme of togetherness and rebirth - to weave the new threads of our society, under the principles of social and environmental justice, starting from Italy.

Directed by Grammy-nominated Giorgio Testi and produced by Emmy Award winner Pulse Productions, this revolutionary show designed by North House combines cinematic footage with a fusion of augmented reality and visual FX created using real-time game engines, and with the world’s leading talent and opinion formers appearing as holograms courtesy of ARHT Media.

This year there will be only five awards of the iconic Chopard statuette, produced in ethical gold, being handed to five recipients to mark the beginning of a new era.

“Fashion in the year of Covid is showing enormous heart and powerful reserves of strength and unity, despite our countless difficulties. Together we must utilise this moment to shape a future for our industry that puts the planet and people at the centre of its business. We decided to organize a digital event because we want to continue participating, even at this difficult time, and with a tone of voice that’s appropriate but also carries a message of solidarity and hope,” commented Camera Nazionale della Moda Italiana Chairman Carlo Capasa.

In Eco-Age's creative director Livia Firth’s words,“We have been the first to celebrate sustainability and fashion and to shine a light on the disruptors and game changers in our industry. This year we wanted to do the same even in the way the event itself is produced and delivered!”