Chinajoy, the country’s biggest game expo, is
to be held in Shanghai this weekend. During the International Game Business
Conference which is the prelude to Chinajoy, a project called “Qian Fan” to
support China’s game exports will be officially released.
According to the latest gaming industry
report by GPC, in the first quarter, the revenue from self-developed games in
foreign markets reached 3.7 billion dollars, an annual growth of 31 percent. As
SHINE reported, Shanghai’s game industry is on a fast track, with revenue
jumping 12.3 percent to hit 11.5 billion dollars last year, accounting for 34.7
percent of the national level.
China’s strong growth in the gaming
industry contributes to the country’s economy, while digital cultural products
are becoming a more and more important part of foreign trade.
Besides creating economic benefits, game
exports can also bring about great value in culture. Recently, a game called “Jiangnan
Scenery”, produced by a Shanghai gaming company, has become popular among a lot
of gaming enthusiasts. The game shows landscapes of the ancient Jiangnan region
and allows players to go back in history. The development team hopes that more
people around the world can enjoy the beauty of Jiangnan through this game.
However, for some small or mid-sized game
companies, it’s quite difficult to export their work. Most of them lack the access
to enough resources in the areas of advertising, telecommunications and channels
of distribution. The “Qian Fan” project is being launched to help them solve
these problems with support in policy, copyright, strategy, and trade and
marketing, covering more than 40 specific measures.
“With the development of the digitalization
of cultural trade, it is believed the “Qian Fan” project will boost gaming exports
and bring new opportunities,” said Ren Long, manager of the National Base for
International Cultural Trade.